Built for race day
Designing the complete digital experience of Nedbank Gravel Burn, from app to web
Role
Lead designer
TIMELINE
Aug-Oct 2025
TEAM
2 designers, 2 devs, 1 product manager
SKILLS
App design
WEB design
What I did
I led the digital design of Nedbank Gravel Burn alongside one other designer, taking the race from almost zero digital presence to a fully realised experience across app (for riders) and web (for fans).
How I did it
I conducted stakeholder/user interviews and a competitor analysis to understand what the best race experiences in the world were doing, and how we could differentiate.
I owned the full design process, from information architecture and wireframes through to prototypes, QA and launch support.
With no existing digital brand to work from, I built the entire visual world from the ground up, translating the spirit of the race into a cohesive digital identity.
listen to What riders said
The best feedback is the kind you don't ask for. Payson McElveen, Red Bull gravel athlete, gave the app experience (unscripted) praise during a stage recap on his podcast. Listen in full at minute 11:31 on his Apple podcast, With Pace.
EXAMPLE APP SCREENS
EXAMPLE WEB SCREENS
