Built for busy minds
Redesigning the product marketing website for COG ADHD, from brand to conversion
Role
Lead designer (freelance)
TIMELINE
2 months
TEAM
2 designers, 1 PM, 1 dev, 5 in-house ADHD clinicians
SKILLS
BRand STRATEGY
WEB design
What I did
I led the end-to-end redesign and relaunch of COG ADHD. I evolved the brand, restructured the product narrative, and helped to define new therapy programmes that shifted the platform from a self-care app to a therapy-first toolkit.
How I did it
I ran interviews with five ADHDers and five clinicians, to identify what was blocking users from committing to therapy.
I combined this with a competitor analysis to identify how we can best differentiate our product in the market
I owned the full design process, from tone of voice and visual direction through to wireframes, high-fidelity UI, and launch
With no scalable design system in place, I built one from the ground up, leaning into illustration, humour and bold colour to make the experience ADHD-friendly and conversion-ready
What THE FOUNDERS said
It finally feels like the website and brand match the mission.
EXAMPLE WEB SCREENS
EXAMPLE WEB SCREENS
EXAMPLE BRAND STRATEGY SCREENS
