Redesigning the BA e-voucher experience to turn an overlooked perk into a reason to rebook
Role
Lead UX designer
TIMELINE
24 hours
TEAM
2 designers, 4 engingeers, 2 data scientists
SKILLS
HACKATHON
WEB design
What I did
I led a cross-functional team of 8 across a 24-hour British Airways hackathon, bringing together engineers, data scientists and designers to tackle a real e-voucher problem. From research to a fully functional prototype, I drove the design process end to end.
How I did it
I led the research sprint, mapping the existing voucher journey, identifying where users were dropping off, and turning those findings into a focused design opportunity within hours.
I directed the design process across the full team: coordinating task allocation between the UX team, keeping engineers unblocked, and driving decisions from wireframes through to high-fidelity UI and hardcoded prototype.
I designed a consolidated voucher management experience that automated it's application to flight purchases and reduced the friction that was sending users to customer support.
"BA would actually go with this"
Hackathon judge feedback
1 of 10 competing teams
