Hi there,

surfer dude

To make the next wave you’re on a bit smoother, here’s what you need to know about me

I am a jack of all trades that works at the intersection of web design, product design, UX/UI design and brand design.

I design websites and mobile apps for companies of all sizes.

Why design?

International heart

I'm half-Italian, half-Australian, which means I've always had to translate… between languages, between cultures, between what people say and what they mean. Turns out that's basically UX design.

Creative brain

My mum is a writer. She taught me to see stories all around me. I am fascinated by the idea of creating immersive worlds that set a scene, have character, and create an emotional bond with users.

Entrepreneurial spirit

I’m a curious self-starter. As a former Co-Founder, I've previously won pitching competitions that secured seed funding and two office spaces. The start-up mindset means I am quick on my feet and always think in terms of "USPs."

Why internet surfing?

A hint of nostalgia

"Surfing the web" was how people used to talk about being online when it still felt like an adventure. Before the internet became a place of tasks, notifications, and obligation.

A splash of joy

I take whatever brings someone to a browser (a search, a form, a chore) and make it feel less like admin and more like an activity worth showing up for.

I want to make you marvel

In simple terms, I transform boring things so they have the energy of your favourite hobby. Something you'd tell someone you were doing with a sense of enjoyment rather than ennui.

There are many kinds of internet surfers.
I’ve designed for all sorts. Including ones in finance, healthcare, insurance, sports, hospitality, manufacturing.

Estimated impact on surfers worldwide = 200k.
Goal = 1 billion by 2030.

4y

As a designer catering to start-ups, scale-ups and Big Corporate

2k+

E-commerce stores coached while working for Shopify

2.5y

Leading an award-winning start-up as Co-Founder and CMO

5y

Exclusively buying second-hand clothing

1

Love

10+

Number of plants in my room

Surface. Say hi. Get in touch.

Internet Surfing

Internet Surfing

Internet Surfing

Internet Surfing

Internet Surfing

Internet Surfing